Leading home consumption with high-quality supply

Promoting the high-quality development of the home industry can cultivate and grow new growth points, play an important role in expanding domestic demand, and further meet the people’s aspirations for a better life

Home is a place where people live their daily lives. Cooking a sumptuous meal, enjoying a wonderful home theater, or even simply lying on the sofa watching TV, can make people get away from the hustle and bustle outside the home and relax their body and mind. High-quality home products and services can make the home experience more comfortable and pleasant.

Recently, four departments jointly released the “Action Plan to Promote the High-Quality Development of the Home Industry”, clearly by 2025, the innovation capacity of the home industry is significantly enhanced, the supply of high-quality products increased significantly, the initial formation of supply to create demand, demand traction supply of a higher level of virtuous cycle, the direction of the high-quality development of the home industry.

In recent years, driven by consumer upgrades and technological advances, the quality and efficiency of the development of the home furnishing industry has steadily improved, with many families replacing environmentally friendly furniture and using smart home appliances. However, the home furnishing industry is also facing a lack of innovation leading key industries, quality refinement level is not high, intelligent development is not sufficient and other issues. Many consumers reflect the furniture market environmental certification problems, “green furniture” is not green, “intelligent home” is not intelligent and other issues. There are still many home consumption needs in the life of the people, especially high-quality home consumption needs still need to be further stimulated and released.

Quality supply to lead home consumption. Standards are the basis of quality management, to improve the quality of home products from the standards. Relevant departments should encourage the development of rapid adaptation to technological development and market demand in the field of home furnishing group standards, support key industries to actively participate in the revision of international standards.

On the one hand, enhance the enthusiasm of enterprises to implement the standards. Relevant departments should provide standards, metrology, certification and accreditation, inspection and testing, personnel training, application and promotion of industrial technology-based public services for the home furnishing industry to reduce the burden on enterprises.

On the other hand, we should also strengthen supervision, deter unscrupulous enterprises, strengthen product quality and safety supervision of household products, increase the production and sale of counterfeit and shoddy products, investigate and punish, promote the construction of product quality traceability system for household appliances and furniture industry, block poor quality household products that do not meet the relevant standards and certification requirements outside the market, effectively protect the legitimate rights and interests of consumers, and boost consumer confidence.

Meet home consumption with segmented supply. At present, China’s imitation-type wave consumption stage is basically over, personalized, diversified consumption gradually become mainstream. With the change of consumption structure, the supply system needs to be adjusted in a timely manner. Home industry supply should also be further adapted to different groups of people, different regional consumer demand, to improve the supply and demand fit.

For example, around the health consumption needs and the elderly, children and other key groups, to promote ageing home appliances and furniture, health appliances, life services such as robot product development and application. Expand the home consumption market in third and fourth-tier cities, support enterprises to combine online and offline, AI-enabled and in-depth experience and other scenario construction, innovate marketing models, provide one-stop shopping experience, and promote the renewal of durable consumer goods.

Encourage enterprises to develop personalized, customized and healthy intelligent green home appliances for the rural market, promote channels and market sinking through new retail, rural e-commerce and other means, carry out promotional concessions, trade-in, trade-in abandonment and other activities, improve the marketing network and after-sales service, and promote rural residents to upgrade consumption.

Nowadays, people’s requirements for living environment are no longer simply shelter from wind and rain, but have higher requirements such as health, convenience and intelligence. Promote the high-quality development of the home furnishing industry, can cultivate and grow new growth points, play an important role in expanding domestic demand, and further meet the people’s aspirations for a better life.